Supporting The Distribution Channels
Word of mouth is still credited to be the greatest influence of people’s decision making. Working closely with the local ‘influencers’ our local Sales and Marketing manager regularly visits the Hotels, Motels, campsites and booking agents. The front line staff of these important booking channels are key to influencing peoples buying decisions. When the client is having a pleasant stay they are highly likely to accept recommendations about other assets within the resort, shopping, spas, restaurants and activities.
Time is the greatest constraint when taking a holiday with many clients organising busy itineraries prior to arriving in country or in the resort. Making bookings from afar over the internet is not always the preferred choice and the travel agency network in each country is testament to this. To support the knowledge requirement of these distant agents, Nomad Safaris undertakes training programmes around the world. The Tourism New Zealand set of Kiwilink trade events are attended by Anna in all our target markets. These events are a mix of in country central events and distributed training sessions along with targeted familiarisation trips to New Zealand.
Managing the information flows are the traditional Inbound Travel Organisations, described as dinosaurs set to disappear with the internet age. Possibly their role has never been more important given today’s frenetic pace. Both acting as the central information source they are also the point of contact when things go awry. Weather events along with the odd natural occurrence have ensured that awry is new normal for planning.
Online has speeded up communication and allowed access between clients and activities like never before. Honor heads up the online digital team covering everything from websites, social media to the instant gratification channels of Instagram and snapchat.
Behind every great company there are a hidden pool of people ensuring the slick machinery is well oiled. The Accounts team are rarely seen in the sunlight, without them the purpose of every company is lost. Raising invoices, collecting debts and paying suppliers is less glamorous than riding bikes into the sunset but every bit as important.
Nomad Safaris has a long and proud history working with trade partners around the world. When you have a question, when you need some help, you’ll find everything you need here and maybe you can contact one of our A-Team:
Anna Wang – International Trade and C & I Relations, Sales & Marketing
Honor Mathieson – Local Relations, online marketing, website and social media, images
For any general enquiries please email: sales@nomadsafaris.co.nz
